I'm a multidisciplinary Service/Product Designer and Agile product leader who loves solving complex problems and bringing actual value into people's lives by balancing the user needs technical limitations, and business objectives.
I highly enjoy being involved in the entire product design & development process – from initial research phases to the actual UI design of the product, acting as UX/UI designer, or leading the design team and process.
As a designer and product leader, I apply an agile, hypothesis, and data-driven mindset. I stay agile, iterate, ship prototypes weekly to test solutions early, and excel learning.
I welcome wireframes in the ideation phase; it provides creativity through post-its, pen, and paper for all participants, to visualize ideas, map flows & journeys, etc. In prototyping, I apply mid/hi-fidelity from day one. Nor do I create complex UX documents; documents don't solve customer problems, great UX of products do. I iterate a lot, ship prototypes weekly, and test my prototypes early to excel user learnings.
I believe the future path of products comes from the understanding "What next makes users want to use the product, not used once, used frequently."
I value collaboration, teamwork, curiosity, kindness, human-centric, and a let's try and learn mindset as my foundation for great products, design, and culture.
collaboration, teamwork, curiosity, empathy and kindness