Hi! i'm a Sweden based experimental driven UX-designer at your service

currently a UX design consultant at TRR. Previously at Baemingo, Leeroy and Viaplay

Over the years, I have had the privilege of gaining valuable experience in both UX and agile product leadership planning and empowerment of teams. My ultimate goal is to make a significant impact by bridging the gap between user needs, a remarkable UX, and business opportunities. - always with the highest user value to the lowest effort in mind.

I take great pride in conducting thorough user research, analyzing markets, and quickly creating prototypes on solutions ideas in Figma. I believe in rapidly testing hypotheses, and I'm committed to iterating on promising solutions until we have a product that genuinely resonates with users and delivers results for the business.

My product leadership skills, strategic thinking, analytical skills, and creative approach, in combination with a "let's try and learn" mindset, set me apart as a UX designer. I enjoy brainstorming fresh ideas and thinking outside the box. Additionally, I find it rewarding to collaborate cross-functional to develop ideas and solutions that address user and business needs. It's always an honor to turn these ideas into testable prototypes (in some way or another), that enable us to test our experiment, and gain valuable user knowledge.

So, if you're looking for a versatile and skilled UX designer who can help drive successful business outcomes through UX, you've come to the right place! Let's team up and create something truly exceptional together.
Design process
Let's connect


Repeating the design process

Ultimately, my objective is to craft a solution that is not only valuable to the user but also impactful for the business. To achieve this, I apply the design process for all my assignment and are using Lean UX principles, and an array of UX techniques and tools, from identifying to address user needs and problems.

Collaboration to unlock some amazing ideas

Now it's time to develop as many ideas as possible based on what we learned about user pains and needs.

To generate unbiased ideas for problem-solving, I collaborate with a cross-functional team. Then, we evaluate feasibility, cost, and impact of the proposed ideas using our collective expertise.
I create tangible solutions of ideas, through sketching and prototyping, to be able to test with people, and refine designs based on feedback before investing further resources.

It's a rewarding process, like piecing together a puzzle.

Ideas comes to life through experimentation

Research of user needs for business intents

To adress business needs I start by collecting data about the target audience, through user research, data analysis, and feedback collection from potential customers.

By identifying opportunities for core concerns that enabling us to develop solution that truly meets their needs. Not only solves their problems but also delights them with its functionality and usability.
After the research phase, I synthesize research data into actionable knowledge, using techniques like journeys and user story mapping to visualize relationships and uncover meaning in observed behaviors.

This helps us to kickstart ideations that solve true needs of the target group.

State user needs and problems

Selected works

A new visual identity platform to build upon

A strong visual brand identity can help you build brand recognition and awareness among customers, employees, and potential future recruitments. Creating a well-designed logo, business cards, website, and other marketing materials is essential to putting your best foot forward when meeting new people and making first impressions.

Role: Visual designer

Gain loyal diners and cut the high commissions per order through aggregators

The problem that many restaurants face is that they either don't have the resources to create their own ordering app or their apps do not reflect their brand. We built a platform that allows any restaurant brand to create its own branded ordering app without investing in development and maintenance costs. We also make it easy for diners to order their food and receive loyalty rewards.

Role: UX lead, Service Design

Making updates on what can be ordered in different sales channels self-explaining

It's complex and hard to add and update what can be ordered in-store, online, or in self-service kiosks at different locations. That's the problem this initiative sets out to solve.

This new way of managing inventory will make it easier for store employees and customers to track what can be ordered and when. Centralizing this information will make it simpler to maintain, update, and share between all parties involved.

Role: UX/UI designer

I prefer to work by following Lean UX principles since I think it brings and combines the best out of design thinking, agile software development, and Lean Startup methodologies.

How I like to work

Great solutions are measured by how well it works for the people using it, a great experience is a combination of how well it works and looks. These are some guiding principles I use for the visual part of the design job.
Simple is harder
make sure of contrast and avoid text over images

02 Readability

have one focus point

01 Design emphasis

keep things consistent

03 Uniformity

watch your alignments

05 Layout grids

guide the viewers eyes

07 Visual hierarchy

through the use of colors, color contrasts and font selections.

04 Legibility

avoid the clutter

06 White space

limit font choices

08 Front pairings

I grow up in a small town in Småland, now living in Nacka with my partner Mathias, our two wonderful kids, our two dogs, and two cats. Two has become thing in our family, two is always better than one.

Being a UX designer is both my work and hobby. When I'm not designing in one way or another, I spend time with my family and friends and love outdoor activities, especially where dogs are or can be included, hiking, being out in the archipelago, gardening, visiting a favorite restaurant, or trying out a new one, or visiting art exhibitions.

Passionate in creating digital solutions that simplify and help people reach their goals in their everyday lives

About me

Being a design is my profession and one of my favorite hobbies