Hi! I’m a Sweden based experimental driven UX designer at your service
I'm a research-driven explorer, delving into the user's world to unlock the secrets of exceptional experiences and formulating hypotheses based on their needs. I facilitate ideation sessions with stakeholders and developers, where creativity flows like a vibrant river. I turn ideas prototypes by Figma to gain valuable user feedback and continuously refine the design to create an experience that enchants the users.

With an unwavering passion, my heart pulsates to create impactful solutions that not only achieve business goals but also profoundly touch the lives of users.
Clients: TRR, Baemingo, Leeroy, Viaplay
Frequently used skills
Inclusive and exploring collaborations
Quantitative User research
UX lead
Usability testing
Workshop facilitation
Market analysis
UX planning and prioritisation
User flow and empathy mapping
Qualitative User resarch
Communication
UI Design
Conceptual prototyping
Cross functional colabs
User data analysis
Frequently used tools
Design systems
Figma
Miro
Hotjar
Material Design
MUI
My approach, revolves around collaborative teamwork and open communication with developers, customers, and team members, through the design process.

I firmly believe that incorporating diverse perspectives and understanding constraints, is essential for achieving successful UX design.

By prioritizing users, I empathize with their needs and preferences and ensuring they drive every design decision.

I embrace open feedback, encourage creativity in ideation, and follow an iterative design process to continuously refine and enhance the user experience.ssible solutions
Empowering UX through Collaboration and User-Centricity
Iterative Design process
User centric
Elevating user experiences
Adaptability to constraints
My work as a UX designer centers around the seamless utilization of powerful tools such as Figma, Hotjar, Miro, and Design Systems, which are essential in achieving excellence and creating experiences that leave a lasting and meaningful impact for users of the products.

These tools serve as catalysts for collaboration, uncovering critical user behavior insights, sparking innovative ideation, ensuring consistency, and enabling scalable solutions.

In unison, they form a harmonious design ecosystem that culminating in impactful UX designs that deeply resonate with users.
Harnessing Design Thinking: Empowering User-Centered Solutions

Design thinking lies at the heart of my problem-solving approach. Embracing design thinking as my fundamental problem-solving approach, I am empowered to deliver solutions that truly make a difference in the lives of users.

This flexible process adapts seamlessly to various requirements, fostering collaborative efforts, nurturing creativity, and igniting innovation. By honing in on the core user problems or needs, I ensure that every solution is purposeful and user-centered, resulting in impactful outcomes that leave a lasting impression and create meaningful experiences that resonate deeply with users.

Skills and tools
Frequently used skills
Design thinking process
Quantitative User research
UX lead
Usability testing
Workshop facilitation
Market analysis
UX planning and prioritisation
User flow and empathy mapping
Qualitative User resarch
Communication
UI Design
Conceptual prototyping
Cross functional colabs
User data analysis
Frequently used tools
Design systems
Figma
Miro
Hotjar
Material Design
MUI
Value hypothesis
To fully leverage the capabilities of a UX designer and engage all relevant stakeholders in finding the right solution, the value hypothesis is essential. This powerful tool enables experimentation, guides design efforts, and fosters cross functioanl collaboration and innovation. Whether informed by user research or not, the value hypothesis illuminates the path to solutions, revealing measurable outcomes for both the business and the the user experience.
Template
If we provide the target group with [describe the value we aim to create for the target group], we believe it will lead to:

Increase [specific metric or outcome] for the business.
Decrease [specific metric or outcome] for the users.
Key takeaways
1.
Focus on the value the solution brings to the target group by addressing their problems or needs. Avoid describing the solution directly. Design thinking will help explore and define the solution.
2.
If you create a value hypothesis without or low understanding of the target group, evaluate the need for research before generating innovative ideas. Research will provide valuable insights to inform the design process..
3.
Don’t mistake the simplicity of a value hypothesis to the time it take to outline a value hypotesis. Take the time you need to make it as crips and clear as possible. It takes some training.