I start by initially mapping the user journey for the most promising idea, gathering early feedback, and designing the solution in Figma with a focus on functionality. Rapid iterations and continuous feedback from users and colleagues allow me to refine the design and add nuance and cover-up for all edge cases to ensure a seamless user experience. I collaborate closely with developers during implementation, ensuring the design aligns with the technical requirements and that it's possible to track the result post-launch. When a solution involves multiple functionalities, it happens that we prioritize those with the greatest impact, breaking the design into phases to deliver value quickly and begin tracking results.