My name is Mikaela, I'm a Sweden based experimental driven Product designer at your service

Design isn't just about a solution that looks good; that’s the visual part; most of all, it's how we discover and solves a need for the people using the solution. But simply designing a service doesn’t mean it will be good. It must strike a balance between meeting the users' needs and delivering profits for the business in an ethical, ideal, and human-centric way.

In my UX design assignments, I work closely with people using the product, product owners, and data analysts to uncover insights that can be turned into possibilities.

I combine strategical and "hands-on" Service- UX- and Interaction design with an experimental, impact-driven, and data-informed approach to evaluating design solutions.
I fall in love with the problem and the actual job to be done and rapidly turn ideas into multiple hypothetical solutions to tests in the way that best provides usability data that will tell how well the solutions solve the job to be done for the user.

As a UX designer, I help companies to excel in their growth by creating user-friendly digital solutions and staying user-centric, experimental, and data-driven in their product development. Creating a great user experience isn't always easy, but it's always worth it. That's why I love what I do, to help companies flourish in business through products people love to use - a feeling that never gets old.

Design process

Ultimately, my goal is to create a solution that is both useful for it's user and impactful for the business. However, my process and my choices of UX techniques towards a solution to for a user problem or need are tailored for each initiative based on Lean UX principels.
It's all about understanding peoples behaviors and emotions

Research of user needs

My research often starts by collecting data about people's behavior, needs, and motivations. Techniques a use in this phase is interviews, observations, workshops with the organisation and end users of the target group, surveys, desktop research of trends, and collecting what we already now or assume about the problems we want to solve.

The goal of my research is to understand why people do what they do, and identify opportunities. By understanding the needs of users, we can start ideate, with a what really matters and why, for the end-user of our ideas.

Now it's time to develop as many ideas as possible on the knowledge for a problem we want to solve. I often use a cross-organization team to generate as many ideas as possible. This helps ensure that we're not just coming up with solutions that fit our own biases and assumptions.

Once we have a good list of solution ideas, we need to start evaluating them. We need to consider things like feasibility, cost, and impact. This is where our team's expertise and knowledge come in handy.

Generate ideas and challenge assumptions

Once we have a few potential solution ideas that we're confident in, it's time to start prototyping. This is where I take our ideas and start to turn them into actual products or services that address the needs or problems that we're trying to solve.

After I created the prototypes, it's time to take them out into the real world and test them with actual people. This is a crucial step in the product development process, as it allows us to see how our solutions work in the real world, learn more about adjustment needs and if the solution is viable before investing too much time and resources.

Concept solution ideas and try it out

Through the research data, I am able to synthesis the data into actionable knowledge. The goal of this process is finding relationships between different pieces of data to uncover meaning in the behaviors that were observed. I often use journeys and user story mapping to create a structure and visualisation of the data.

This allows me, and others to see the big picture, and understand how different elements interact with each other. I can then use this knowledge to create recommendations for improvements or design solutions that address the needs of the users.

State user needs and problems

Selected works ❤️

A new visual identity platform to build upon

A strong visual brand identity can help you build brand recognition and awareness among customers, employees, and potential future recruitments. Creating a well-designed logo, business cards, website, and other marketing materials is essential to putting your best foot forward when meeting new people and making first impressions.

Role: Visual designer

Gain loyal diners and cut the high commissions per order through aggregators

The problem that many restaurants face is that they either don't have the resources to create their own ordering app or their apps do not reflect their brand. We built a platform that allows any restaurant brand to create its own branded ordering app without investing in development and maintenance costs. We also make it easy for diners to order their food and receive loyalty rewards.

Role: UX lead, Service Design

Making updates on what can be ordered in different sales channels self-explaining

It's complex and hard to add and update what can be ordered in-store, online, or in self-service kiosks at different locations. That's the problem this initiative sets out to solve.

This new way of managing inventory will make it easier for store employees and customers to track what can be ordered and when. Centralizing this information will make it simpler to maintain, update, and share between all parties involved.

Role: UX/UI designer

I prefer to work by following Lean UX principles since I think it brings and combines the best out of design thinking, agile software development, and Lean Startup methodologies.

How I like to work

Great solutions are measured by how well it works for the people using it, a great experience is a combination of how well it works and looks. These are some guiding principles I use for the visual part of the design job.
Simple is harder
make sure of contrast and avoid text over images

02 Readability

have one focus point

01 Design emphasis

keep things consistent

03 Uniformity

watch your alignments

05 Layout grids

guide the viewers eyes

07 Visual hierarchy

through the use of colors, color contrasts and font selections.

04 Legibility

avoid the clutter

06 White space

limit font choices

08 Front pairings

I grow up in a small town in Småland, now living in Nacka with my partner Mathias, our two wonderful kids, our two dogs, and two cats. Two has become thing in our family, two is always better than one.

Being a UX designer is both my work and hobby. When I'm not designing in one way or another, I spend time with my family and friends and love outdoor activities, especially where dogs are or can be included, hiking, being out in the archipelago, gardening, visiting a favorite restaurant, or trying out a new one, or visiting art exhibitions.

Passionate in creating digital solutions that simplify and help people reach their goals in their everyday lives

About me

Being a design is my profession and one of my favorite hobbies