Hej!

My name is Mikaela, I'm a Sweden based experimental driven UX-designer at your service

I am an experimental-driven UX researcher and designer based in Sweden, dedicated to delivering results-driven solutions for your users and business needs.

As a UX designer with extensive experience in product development leadership as a product owner, I possess a unique ability to bridge user needs with business opportunities. Using my skills in user research, market analysis, and rapid prototyping in Figma, I turn ideas worth testing (in one way or another) and, through learning and iterations, take the solution idea into tangible solutions that meet user needs and business goals.

My strategic thinking, analytical skills, and creative flair set me apart, enabling me to add value at every stage of the product development process. Working collaboratively with cross-functional teams, I always ensure that the user's needs are at the heart of the solution.

So, if you're looking for a versatile and cross-skilled UX designer to drive successful business outcomes through great UX, look no further. Let's collaborate and create something great!

Design process

Ultimately, my objective is to craft a solution that is not only valuable to the user but also impactful for the business. To achieve this, I follow a tailored approach that aligns with Lean UX principles, using an array of UX techniques to identify and address user needs and problems.

Now it's time to develop as many ideas as possible based on what we learned about user pains and needs. To generate unbiased ideas for problem-solving, I collaborate with a cross-functional team. Then, we evaluate feasibility, cost, and impact of the proposed ideas using our collective expertise.

Collaboration to unlock some amazing ideas

I create tangible solutions of ideas, through sketching and prototyping, to be able to test with people, and refine designs based on feedback before investing further resources. It's a rewarding process, like piecing together a puzzle.

Ideas comes to life through experimentation

After the research phase, I synthesize research data into actionable knowledge, using techniques like journeys and user story mapping to visualize relationships and uncover meaning in observed behaviors. This helps us to kickstart ideations that solve true needs of the target group.

State user needs and problems

Research of user needs for business intents

To adress business needs I start by collecting data about the target audience, through user research, data analysis, and feedback collection from potential customers. By identifying opportunities for core concerns that enabling us to develop solution that truly meets their needs. Not only solves their problems but also delights them with its functionality and usability.

Selected works ❤️

Find your dream job in minutes

If you're looking for a job, you know how important it is to find one that matches your skills and qualifications. This app finds your next job, by skill-based matching, which easily finds positions that suit your qualifications and skillset. Applying for the right job is a breeze for the job seeker and the recruiting company.

Role: UX/UI-designer

Get a hint what it takes to start your own business

Role: UX/UI-designer

There are a lot of considerations to make when starting your own business, but one of the most important ones is how you will cover your costs and generate the desired salary. This tool helps you understand your pricing to consider what your target market is willing to pay.

Role: UX/UI-designer

Easily understand how to set up and start selling online and instore

Role: UX/UI-designer

As a restaurant business owner, you're always on the go and don't have time to waste setting up a complicated system. That's where an onboarding guide comes in handy. With just a few clicks, you can start selling online and in-store without any hassle.

Role: UX/UI-designer

A new visual identity platform to build upon

A strong visual brand identity can help you build brand recognition and awareness among customers, employees, and potential future recruitments. Creating a well-designed logo, business cards, website, and other marketing materials is essential to putting your best foot forward when meeting new people and making first impressions.

Role: Visual designer

Gain loyal diners and cut the high commissions per order through aggregators

The problem that many restaurants face is that they either don't have the resources to create their own ordering app or their apps do not reflect their brand. We built a platform that allows any restaurant brand to create its own branded ordering app without investing in development and maintenance costs. We also make it easy for diners to order their food and receive loyalty rewards.

Role: UX lead, Service Design

Making updates on what can be ordered in different sales channels self-explaining

It's complex and hard to add and update what can be ordered in-store, online, or in self-service kiosks at different locations. That's the problem this initiative sets out to solve.

This new way of managing inventory will make it easier for store employees and customers to track what can be ordered and when. Centralizing this information will make it simpler to maintain, update, and share between all parties involved.

Role: UX/UI designer

I prefer to work by following Lean UX principles since I think it brings and combines the best out of design thinking, agile software development, and Lean Startup methodologies.

How I like to work

Great solutions are measured by how well it works for the people using it, a great experience is a combination of how well it works and looks. These are some guiding principles I use for the visual part of the design job.

Simple is harder

make sure of contrast and avoid text over images

02 Readability

have one focus point

01 Design emphasis

keep things consistent

03 Uniformity

watch your alignments

05 Layout grids

guide the viewers eyes

07 Visual hierarchy

through the use of colors, color contrasts and font selections.

04 Legibility

avoid the clutter

06 White space

limit font choices

08 Front pairings

I grow up in a small town in Småland, now living in Nacka with my partner Mathias, our two wonderful kids, our two dogs, and two cats. Two has become thing in our family, two is always better than one.

Being a UX designer is both my work and hobby. When I'm not designing in one way or another, I spend time with my family and friends and love outdoor activities, especially where dogs are or can be included, hiking, being out in the archipelago, gardening, visiting a favorite restaurant, or trying out a new one, or visiting art exhibitions.

Passionate in creating digital solutions that simplify and help people reach their goals in their everyday lives

About me

Being a design is my profession and one of my favorite hobbies

If you're looking for help to create something new or just improve what you've already got, get in touch. I'd be more than happy to help you design a solution that really works for your target group and your business.

I love to talk about ideas over a cup of coffee, so let's start there! Drop me a line and we'll set something up.

hello@mikaelafrisk.com
+46 733 88 84 94

Creating a great product or service isn't just about having a great idea. It's also about understanding what people actually want and need. That's where design comes in.