Hello! ✨ I help teams put users at the centre—connecting with your customer and users and turning their needs and challenges into digital products and services that feel clear, intuitive, and worth coming back to
I have been working with UX and UI design as well as strategic UX and product leadership for the past 10 years. Check out what I can contribute and my portfolio. I am based in Stockholm, so feel free to contact me, and let's meet!
From defining what matters, to final design solutions
I have a strategic background in UX and product that often comes into play. Still, above all, I’m passionate about the craft of design—turning ideas to life, mapping journeys, advocating for users and user friendly UI by shaping flows, screens, and interactions that feel clear, intuitive and effortless.
  • Explore user & Customer mapping
    Collaborating closely with teams to visualise journeys, spot high-value opportunities, and shape more seamless experiences, by stay centered around the user experience
  • UX Research & Evaluation
    Running interviews, analyse user behaviors, usability tests, and A/B experiments to gather insights that drive user understanding behind metrics, and make more informed decisions.
  • Agile & Cross-Functional Collaboration
    Working side by side with product leaders, developers, and stakeholders to spark ideas, stay user-centred and keep momentum, by balancing user value with effort and follow up results.
  • Craft UX/UI Design
    Turn promsing ideas to live, by mapping, wireframing, prototyping, testing, to final design handoff, ensuring we end up solutions users love, can be build and hopefully move metrics.
  • Design Systems & Information Architecture
    Creating scalable foundations that keep experiences consistent, easy to navigate, and accessible.
  • Emerging Tech & AI
    Adapting UX practices for data-heavy platforms and AI-powered products aswell as explore how AI improve our way of working through the design process.
While I focus on crafting outstanding digital mobile apps or responsive web apps, I always keep the user’s goals and the impact on their lives at the centre, looking beyond the screen to ensure we create meaningful, lasting value in people's lives. Making it easier to follow up on actual value and often sparking new ideas.
Download my CV
Sip, Share, Inspire - Let's Connect
Let's grab a coffee and explore how we can uncover valuable insights or brainstorm innovative solutions to align your business objectives with user needs.

I look forward to connecting with you!
+46 733 88 84 94
hello@productpeople.com
Vendevägen 11, Stockholm