My exprience

I have a broad product and business development background, which has given me a broad toolbox of techniques and principles that I use in my work as a UX designer.

Being a UX/UI designer is what I love doing most, and Lean UX principles guide my approach and way of working. My previous background in product and business development and product and design leadership often contribute to value in my assignments.
Assignments & Employments
I am always looking for new ways to make a difference, and I firmly believe that I can help make the world a better place through my work. I am grateful for the chance to work on worthwhile projects that improve people's lives, and I will continue to strive to make a positive impact through my work, and I hope to inspire others to do the same.

I enjoy working on projects that present unique design challenges. For example, at Savvy Match, I was responsible for designing the user interface for a job matching app. This project was particularly challenging to keep the ambitions on an MVP level but still within a user experience for the first launch.

At TRR, I am working on an application that helps people find new jobs or start their own businesses. This is an important application because it can help people change their lives for the better.

Independent UX/UI designer
2017 - 2020

I was like a kid in a candy store during my time at the company in our commitment to digitizing the restaurant industry. I got to work with some of the best minds in the industry, and we created some amazing digital services and products together, used by many brands and about 1 million consumers.

I was also responsible for using design thinking to ensure that we were building the right thing and conducting our UX design work. I was involved in researching, prototyping, and running tests with users and potential customers. We always wanted to make sure that we were making something that would simplify their lives and make their experience better.

Product- and Design lead at Leeroy
During my spare time, combined with my studies, I worked on smaller initiatives, one of which was to design and develop a for Svenska Kyrkan.

The app makes it easy to find new volunteer assignments and keep track of your progress. It's been a great way to give back and make a difference in my community.
Independent UX & Product designer
2021 - 2022

The restaurant industry is under pressure to digitize to remain competitive. This can be daunting, but it can ultimately lead to a more efficient and convenient experience for staff, guests, and restaurant owners.

As a product leader and UX designer, I have worked hard to create digital experiences, including online ordering, table ordering, and the restaurant business's back office. Products designed to make the restaurant experience more convenient for everyone involved.

Product lead & UX design at Baemingo
2014 - 2015

Creating products that meet customer needs and exceed expectations is more important than ever in an increasingly digital world.

At my previous company, I was responsible for strategic clients and projects. Part of my job was to ensure that products were both usable and appealing to consumers by implementing Design Thinking and Service Design principles. We were always looking for ways to make things more fun and creative for our users!

Digitalization & Service Design Valtech

User feedback and data-driven decisions are essential for business success. It helps shape product development and improve customer satisfaction. I've had the chance to collect user insights through focus group interviews, surveys, and consumer behavior data analyses.

This information helped to create products that users want and need, resulting in increased loyalty and satisfaction. In other words, happy users mean a successful business!

CX insight at Viaplay

The agile transformation is an exciting new development in the world of business. By adopting an agile approach, companies can achieve faster, more efficient results while having a little bit of fun along the way.

I was responsible for packaging the agile transformation appealingly and using effective marketing strategies to ensure our clients successfully adopted this new methodology. And let's face it - who doesn't love working in an empowered team, experimenting, iterating, and having fun while they work?

Agile is all about working smarter, not harder.

Business development at Citerus
At Avega, I was part of a small and growing company. We offered extensive digital solutions expertise, BI, and business modeling consultant services to help businesses transform.

I applied these services to the market through service packing and sales, meeting the needs of customers who required experience and senior consultant expertise. I worked with ten main customers in different industries to help them achieve their business transformation goals through tech and digital initiatives.
2006 - 2013
Business development at Avega
Educations to positively impact the world around me
Education has always been a central part of my life. I love learning new things and getting new perspectives. My education has taught me how to think about people and the world around us, and how to develop creative solutions that meet real needs. I am grateful for my education in human-centered design and the skills I have acquired in working with and leading product development teams. With these skills, I hope to continue making a difference in the world by helping others learn and grow.

I quickly realized that I loved the challenge of taking a user-centered approach to design. I loved learning about all the different ways to research and understand users' needs and then using that information to develop creative solutions that met their needs.

Understanding your users and their needs is key to product and service design success.

UX/UI Design at Berghs
I was learning how to develop, focus and execute brand strategies that integrate business and creative technological perspectives.

My learning process spanned from process and principles to storytelling and data decisions. I was able to develop my how to work with product development through a unique brand strategy that integrated both business and creativity.

Brand strategy by Berghs
I was learning how to use service design and design thinking to understand people's needs, look holistically at customer interactions, and constantly iterate your way forward.

Service design and design thinking are powerful tools that can help organizations understand their customers' needs, design better customer experiences, and continuously improve their services.

Service Design at IDEO
Certified Scrum Master - 2013
Certified Product Owner - 2013
Product ownership is a demanding but rewarding role that requires a deep understanding of how to scope, schedule, and prioritize features while also maintaining excellent communication with both development teams and stakeholders.

My work in this role has directly impacted the lives of others by making our products more successful.

This course experience has taught me essential skills that I can use in my career going forward.

Product Owner CSPO
Certified agile coach - 2021
As I learned the foundations of professional agile coaching and how agile coaching can help guide a company, its people, and it's teams through the agile process, providing support and advice along the way.

At the time, I was responsible for the overall product development for a start-up company where my focus was on helping the company to maximize the benefits of agility, while minimizing the challenges and disruptions that can come with change. I also work with individuals to help them develop the skills and mindset necessary for success in an agile environment.

Agile coach ACC
As someone passionate about business and technology, I was excited to learn about Scrum. I found that Scrum can help teams work together more effectively to complete projects. Scrum emphasizes collaboration, flexibility, and continuous improvement, which are essential to any successful business.

I enjoyed learning about the different Scrum ceremonies and how they can help teams work together more effectively. I believe that Scrum is a valuable framework for any business or team wanting to improve their collaboration and project management skills. .

Scrum Master CSM