Hi, I’m Mikaela.
I help organisations understand their users and turn complex needs and challenges into clear digital products and services. I lead the work from insight to direction, while staying hands-on in research, concept development and UX/UI design. I also bring experience of leading design and cross-functional product development, including roadmap and prioritisation.
Available for new projects in October
I bring the user perspective into cross-functional teams, exploring behaviour, needs and context alongside business goals and technology. Together, we use that understanding to make better product decisions and design experiences that are genuinely useful.
Product Design · Bilwebben
As the sole designer in a cross-functional team, I redesigned how people search, compare and decide on Bilwebben, making a complex marketplace clearer to navigate.
See full case studyService Design · TRR
How the information in the match profile is used by three groups with different needs: people looking for a new job, companies that are hiring, and the TRR staff who support them.
Case study coming soonChapters to come
Discovery · Liber
I developed and embedded a shared way of working for how Liber continuously involves customers and users in product development, shaped in five pilot initiatives and delivered with a resource bank of guides, templates and AI support.
See full case studyExplore chapters
Design Leadership · Leeroy
As Product & Design Lead, I led the product team and roadmap, managed and coached the product designers, and established user-centred design practices in a fast-growing SaaS company.
Case study coming soonChapters to come
More work, in brief
understanding the right problem
designing the whole journey
turning insight into experiences
making design work across teams
Good solutions start with understanding what people are trying to achieve, what gets in their way, and what the wider context demands.
Being clear about the outcome helps teams make better choices and tells us whether what we design is actually working.
I look for the simplest experience that solves the problem well, without adding complexity just because we can.
Great products and services create value for both customers and businesses. It starts with understanding people, connecting their needs with business opportunities, workflows and technology, and using insights to challenge assumptions and rethink what’s possible.