The process through my design work follows typical design thinking steps, from research to prototyping and testing, sometimes modified or with a twist to best suit the situation.
Gain an empathetic understanding of the problem we’re trying to solve, typically through user research combined with what we already know about user needs and pain points.
Accumulate the information gathered, research similar and inspirational behavior patterns, and what points out and makes a solution unique compared to others.
State user needs and problems
It's time to generate ideas based on the accumulated information, preferably with a cross-organization team with members from the market, business, product, and tech. Summaries and priorities (high value, low effort) ideas and point out assumptions that might need more validation with potential users.
Generate ideas and challenge assumptions
Work out the best possible solution and solution to each problem found through rapid prototyping and iterations with the organization. By testing, capture users' insights into what parts of your product are clear to your users, features, flows, and the microcopy addresses all user's concerns. Set the scope for the first launch, and make desired outcomes of behaviors measurable to point to future product design needs.
Create solutions and try it out