My experience

I enjoy working with upbeat and driven people. I have worked with tech start-ups' product design and product leadership to scale up and mature larger organizations. I apply data-driven and agile product development to my UX design work.

I believe in cooperating closely with the product development teams to continuously seek data-driven experiments with a low effort of what will make users' lives better and happier and at the same time aligns with the product strategy and vision.

The process through my design work follows typical design thinking steps, from research to prototyping and testing, sometimes modified or with a twist to best suit the situation.
My design process
Research of user needs
Gain an empathetic understanding of the problem we’re trying to solve, typically through user research combined with what we already know about user needs and pain points.
Accumulate the information gathered, research similar and inspirational behavior patterns, and what points out and makes a solution unique compared to others.
State user needs and problems
It's time to generate ideas based on the accumulated information, preferably with a cross-organization team with members from the market, business, product, and tech. Summaries and priorities (high value, low effort) ideas and point out assumptions that might need more validation with potential users.
Generate ideas and challenge assumptions
Work out the best possible solution and solution to each problem found through rapid prototyping and iterations with the organization. By testing, capture users' insights into what parts of your product are clear to your users, features, flows, and the microcopy addresses all user's concerns. Set the scope for the first launch, and make desired outcomes of behaviors measurable to point to future product design needs.
Create solutions and try it out
Selected works ❤️

My tactic is to use people and rapid prototyping to quickly find the right solutions, a solution developed, people-centric, experimental, and data-driven. All my product development initiatives include all steps in my design process, from discovering, defining, prototyping, and developing the solutions. I use interviews, facilitate user-centric workshops, make wireframes and prototypes and ensure well-written microscopies that guide users. I constantly iterate with the business and the development team and run usability tests toward the final solution.

Designing may look easy, but it is not. Here are some guidelines I practice in my visual design.
Simple is harder
make sure of contrast and avoid text over images
02 Readability
have one focus point
01 Design emphasis
keep things consistent
03 Uniformity
watch your alignments
05 Layout grids
guide the viewers eyes
07 Visual hierarchy
through the use of colors, color contrasts and font selections.
04 Legibility
avoid the clutter
06 White space
limit font choices
08 Front pairings