What I do, How I work and Co-lab to create impactful solutions

When faced with unknowns or the need to understand users deeply, I take a holistic approach, combining qualitative research—listening to user experiences—and quantitative analysis of behavior patterns. This blend uncovers hidden insights and actionable opportunities.
Collaborating with business and product teams, we shape these findings into a narrative that reveals clear opportunities. Together, we craft "How might we..." statements to define our North Star, driving innovation and solutions that truly make a difference.

"How might we address [user finding] to improve [selected goal]?"

IIn this step, I organize and lead an ideation session, bringing together participants from diverse functions to generate creative ideas for our defined "How might we..." design challenge. I foster an open, collaborative atmosphere where free thinking and diverse perspectives thrive.

After the session, we carefully evaluate the ideas, selecting those that best align with the "How might we..." while considering viability and feasibility. Other ideas are saved for future exploration.

With the chosen concept, I create a story map that outlines the high-level user experience from start to finish. This map serves as a narrative for the user's journey, enabling early internal feedback and guiding iterative refinements to optimize the user flow and overall experience.

Building on a high-level, end-to-end user experience, I start by creating multiple preliminary designs in Figma, focusing on functionality over aesthetics. This iterative approach allows for rapid adjustments based on early feedback from colleagues and users.

As feedback is gathered, I refine the designs, adding detail and nuance to ensure they address user needs effectively. The final design evolves into a polished solution, aligned with our design systems to ensure consistency and coherence across the interface.

The design is thoroughly tested and optimized for various user scenarios, including edge cases beyond happy flows. This ensures a comprehensive, inclusive, and well-rounded user experience that is fully ready for development.

In this phase, I work closely with developers to ensure the final design is implemented accurately and efficiently during sprints. For designs encompassing multiple functionalities, we prioritize those delivering the highest user value and most contributing to our desired outcomes. We also explore opportunities to scope features into several launches, enabling us to quickly provide real user value and begin tracking results early.

I provide detailed design specifications and assets derived from Figma prototypes and frequently review various design elements with the development team. This collaborative approach ensures alignment with the original vision and allows us to adapt quickly if feasibility challenges arise.
To support post-launch tracking, I define key measurement points to monitor outcomes and observe real-time user behavior. These insights inform future enhancements, ensuring a data-driven approach to prioritize impactful product developments.

When it’s time to ship the solution, I collaborate closely with the product owner and key stakeholders to ensure a seamless and well-coordinated launch.

I contribute to crafting key messaging and shaping the product narrative for both external and internal communications, ensuring clarity and alignment with the product’s value proposition.
My efforts focus on executing a successful launch by coordinating across departments and preparing thoroughly. This ensures a positive user experience and facilitates a smooth transition of the product into the market, setting the stage for its long-term success.

As an integral part of the product team, I focus on uncovering user pain points through data-driven methods such as real-time behavior analytics, targeted surveys, and customer support insights.
By analyzing these sources, I identify underlying issues and translate them into "How might we..." statements, feeding into the iterative process. This approach enables the team to prioritize improvements that balance effort and value, ensuring the product consistently meets user needs, aligns with strategic goals, and stays true to the product vision.

A design system is a strategic collection of standardized assets that drives consistency, efficiency, collaboration, scalability, and quality across design and development. It enables the creation of user-centric products while reinforcing the brand identity among developers and UX designers.

I played a pivotal role in establishing design systems in several assignments, drastically reducing the time and effort needed to design and develop new features or products. This allowed teams to focus more on enhancing the user experience while ensuring all products reflected consistent values and aesthetics. This consistency fostered brand recognition, trust, and a seamless user experience across all touchpoints.

In other projects, I contributed to improving existing design systems and frequently leveraged them to craft intuitive and cohesive user experiences for new or updated products. This ensured every solution remained consistent, engaging, and aligned with user expectations and brand identity.