LEEROY - UX and product lead, UX research - mobile app IOS, Android
A branded mobile app for seamless ordering and loyalty rewards to boost customer engagement
I led customer and UX research for a white-label mobile ordering app, focusing on restaurant owners' and guests' needs and based on that research guide how it should be designed to enhance customer engagement by providing a seamless experience for placing orders, tracking deliveries, and receiving notifications. The goal was to create intuitive, high-quality solutions that delivered value, met client requirements, and improved overall user satisfaction.