Hi! I'm a UX designer based in Sweden. I help businesses create user-friendly and engaging experiences through research, prototypes and user tests

As an insight- and hypothesis-driven designer, I immerse myself in the user's world to understand their needs and pain points. I then transform these insights into valuable digital solutions through iterative design.
I'm also skilled at facilitating ideation sessions with stakeholders and developers. I create a space where creativity can flow freely, and ideas can be tested and refined.

I'm passionate about creating impactful solutions that achieve business goals and profoundly touch users' lives. I'm also committed to working agilely and incrementally to ensure that my designs meet my users' needs consistently.

I'd love to chat if you're looking for a UX designer who can help you create a great user experience. Get in touch with me today!




Trusted clients: TRR, Baemingo, Leeroy, Viaplay

Hi! I'm a UX designer based in Sweden. I help businesses create user-friendly and engaging experiences through research, prototypes, and user tests

As an insight- and hypothesis-driven designer, I immerse myself in the user's world to understand their needs and pain points. I then transform these insights into valuable digital solutions through iterative design.
I'm also skilled at facilitating ideation sessions with stakeholders and developers. I create a space where creativity can flow freely, and ideas can be tested and refined.

I'm passionate about creating impactful solutions that achieve business goals and profoundly touch users' lives. I'm also committed to working agilely and incrementally to consistently ensure that my designs meet my users' needs.

I'd love to chat if you're looking for a UX designer who can help you create a great user experience. Get in touch with me today!



Trusted clients: TRR, Baemingo, Leeroy, Viaplay
Previous work
I have designed selected product solutions, from understanding user needs and pain points to products that resonate with users' needs and business goals.

In my previous work, I have:
  • Conducted user research to understand the needs and pain points of users.
  • Created wireframes and prototypes to test and refine designs.
  • Collaborated with developers and stakeholders to bring designs to life.
  • Measured the success of my designs through user testing and analytics
Iterative design
In the ever-evolving realm of designing product development initiatives, I believe an iterative approach is the best way to create successful products. By adopting this method, I can constantly refine and improve my designs based on the valuable feedback and insights gathered from testing and measurement against defined and measurable impact goals.

Here are some of the benefits of iterative design that I have experienced:

  • It allows me to create more user-friendly products that meet my users' needs.
  • It helps me to identify and fix problems early in the design process, which saves time and money.
  • It allows me to be more responsive to changes in the market.
Design thinking is the foundation of my problem-solving approach
I have experience using design thinking to deliver impactful solutions that genuinely improve users' lives. Design thinking is an iterative process that involves understanding the user, brainstorming solutions, prototyping, and testing. It is a human-centered approach adaptable to diverse requirements and fosters collaboration, creativity, and innovation.


Here are some specific examples of how I have used design thinking in my work:

  • I worked with a team of engineers to design a new back office that would be easier for restaurant staff. We started by understanding patients' needs and then brainstormed various solutions. We built prototypes and tested them with users to get their feedback. We iterated on the design until we created an effective and user-friendly solution.

  • I worked with a small business to design a job-matching app. We started by understanding their customers' needs and then brainstormed various design concepts. I designed prototypes that customers tested. We iterated on the design until we created a solution that was both visually appealing and easy to use.
Let's connect and craft a solution that perfectly meets your target group's needs and propels your business forward
Mikaela Frisk
UX lead & UX designer
Phone: +46 73388 84 94
Email: hello@mikaelafrisk.com