Experience time line
My work and education over the past 10 years
Trygghetsrådet
Mars 2022-present (consultant)
Product UX lead & UX designer
In this role, I was the UX designer for several innovative products focused on helping laid-off individuals find new job opportunities. I loved diving into UX for this assignment because it allowed me to deeply connect with users, transforming their frustrations into intuitive, impactful solutions. Collaborating closely with product management, I guided the process from research and ideation to design and iteration in Figma, refining the final product to meet user needs.
Savvy Match
Oct 2021 - June 2022 (consultant)
UX/UI designer
I had the opportunity to assist two entrepreneurs in bringing their vision to life by simplifying job searches and candidate recruitment. I loved doing UX for this assignment because it allowed me to create impactful solutions that directly improved people's lives. From concept to final product, I was deeply involved in establishing the design system, crafting user flows, and transforming them into seamless, intuitive experiences using Figma. Being part of this journey, where I could turn complex challenges into user-friendly solutions, was incredibly fulfilling.
👩‍🎓 Hyper Island
2023
Behavioral Design
I took this course to deepen my understanding of human behavior's nonlinear nature and how cognitive biases, emotions, and social cues influence decision-making. I believe behavioral design is crucial because it enables me to craft products that genuinely resonate with users. Incorporating these psychological insights taught me to create more effective, engaging, and user-friendly designs that align with natural human behavior, resulting in more impactful and meaningful user experiences.
Baemingo
Jan 2021 - Mars 2022
Product lead & UX designer
As an agile product leader and UX designer at Baemingo, I led product planning to align with business goals and user needs. I loved this role because it connected user-centred design with real business value. I streamlined operations by transforming requirements into intuitive back-office solutions—enhancing sign-up, onboarding, and multi-channel sale management. I drove business to scale-up possibilities using Figma and user research as my power tools.
Stockholm School of Technology
Jan 2021 - June 2021 (consultant)
Instructor in Agile, User-Centric Product Development
As an instructor, I taught product leadership and UX design, emphasizing hypothesis-driven, user-centric methods. I guided students through design sprints, ideation, and prototyping, integrating 80 UX and 80 developer students to craft innovative solutions to real user problems. My experience as a product and design leader motivates me to share practical, real-world insights and mentorship.
👩‍🎓 ICAgile
Jan 2021 - Mars 2022
Agile Coach
I pursued this certification to deepen my ability to empower individuals and teams by honing my skills in active listening and fostering meaningful change. My "why" is rooted in the belief that when people feel heard and supported, they can reach their full potential, leading to more impactful and sustainable outcomes. This certification has equipped me to create environments where empowerment and growth are at the forefront, driving success both for individuals and the teams they contribute to.
Leeroy
Jan 2017 - Jan 2021
Product & UX lead
As Manager of UX Designers and Product Owners at Leeroy, I cultivated a strong design culture and optimized UX processes to create user value that drives business impact. Grounded in market and user research, I led the design of a white-label ordering and loyalty app for restaurateurs, crafting effective, user-centered solutions in Sketch. I'm rooted in the belief that prioritizing user value not only enhances the customer experience but also fuels sustainable business growth.
👩‍🎓 IDEO
2018
Human centered service design
I pursued this certification to elevate my problem-solving skills by considering the entire user journey ecosystem and extending my focus beyond digital products. By addressing the broader ecosystem, I aim to foster user-centred innovation. This approach enables me to drive more meaningful and effective human-centric product development initiatives, ultimately delivering more value to users and the business.
Viaplay
Dec 2015 - Jan 2017
Customer insight manager
As a Customer Insight Manager, I harnessed user insights from surveys, focus groups, and data analytics to guide data-driven product decisions. This role was important because it allowed me to blend quantitative research with qualitative insights, uncovering the nuanced details that shape impactful product development strategies. By deeply understanding our users, I could inform and influence decisions that met user needs and drove the business forward.
👩‍🎓 Berghs
2016
UX Design
I pursued this course to transition into more hands-on UX design work, equipping myself with the skills to create intuitive, user-centred products. My "why" is rooted in the desire to master design thinking, user research, usability testing, and design tools, which will enable me to craft seamless, impactful experiences that enhance user satisfaction and drive meaningful business success.
Valtech
Nov 2013 - Dec 2015
Digital business development
As a Digital Business Developer, I focused on strengthening client relationships across diverse industries to ensure their success through our collaboration. I was an ambassador for applying and adapting Service Design and Design Thinking methodologies into the our deliveries with the result of implementing innovative digital products and services that resonated deeply with users, driving meaningful results and making our clients successful.
Get a glimpse of my design work