Log in, get onboarded and start selling

As the company entered its scale-up phase, the manual and support-heavy onboarding became a real barrier to growth. From creating an account to starting to sell, every step needed a lot of help from internal teams. That slowed down customer activation and limited how fast the company could scale.

To unlock growth, onboarding had to move to self-service, so that new customers could on their own:

1. Create an accountWithout waiting for someone at Baemingo.
2. Set up paymentsConnect a payment provider and activate payouts.
3. Add and manage productsOne at a time, or by importing them.
4. Organise menusAnd sell them through several sales channels.

The aim was to reduce friction, shorten the time to the first sale, let potential customers explore the platform before committing, and reduce the need for sales meetings and operational support.

Before self-service, a new restaurant needed help from Baemingo at every step. The research with key customers, sales, customer success and support pointed to five pain points:

1. Cannot try the platform before committingA sales meeting was needed just to get access.
2. Depends on internal teamsEvery step needed help from someone at Baemingo.
3. Slow with a large rangeProducts had to be added one by one, or by asking for help.
4. Unclear why KYC is neededAnd unclear what happens after the documents are sent.
5. Does not know what is leftNo overview of the steps before the restaurant can start selling.

The goal for the design: a new restaurant gets from sign-up to its first sale on its own, without a sales meeting.

I designed the self-service onboarding as UX/UI designer, from flows and prototypes to tested UI. A guide on the dashboard lists every step and shows what is done, so a new customer always knows what is left before they can start selling. All screens are in Swedish and English, as in the product. Click a screen to enlarge it.