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Work with

Baemingo

  • Restaurant tech, B2B SaaS and fintech
  • Jan 2021 – Mar 2022

Product Manager & Product Designer

Jan 2021 – Mar 2022

Combined product management and hands-on UX/UI design across a restaurant platform, POS and back-office products.

Owned and drove the product roadmap across four development teams, balancing growth opportunities, operational stability and UX improvements. Worked across product discovery, prioritisation and delivery while designing key parts of the experience myself.

Designed and tested back-office workflows, self-service onboarding and a menu builder, from user needs and interaction flows to high-fidelity UI and development-ready design.

Brought previously separate product priorities into a shared roadmap, supported the development of a common design system and enabled restaurants to onboard and manage menus through self-service.

The cases

Product Leadership · Design Leadership · Baemingo Leading product development so restaurants could grow, and Baemingo could grow with them As Product Manager at Baemingo, I was responsible for the product roadmap for the whole restaurant platform. The POS was the core: it took orders at the till, at the table, from the mobile app and from self-service, and the POS back office handled venues, menus, payments and sales follow-up. With a lot already in place and the company about to scale, I balanced three things on one roadmap: a stable platform without technical bugs, better user interfaces and flows, and new development for growth. I supported the developers and designers with roadmap priorities and sprint goals, with an extra focus on the user experience. Where I started fromRoadmap and prioritisationUnderstanding the usersShaping the experienceLeading product developmentOutcomes and learnings See case study UX/UI Design · Baemingo Log in, get onboarded and start selling As product designer, I conducted the product discovery, designed the user flows and the interface, tested with users and delivered development-ready design for the log-in and the self-service onboarding in the Baemingo web app: from creating an account to the first sale at the till. A guide on the dashboard shows every step and what is done, so a new restaurant always knows what is left before it can start selling. The challengeThe pain pointsKey design decisionsThe onboarding, step by step See case study UX/UI Design · Baemingo Letting restaurants build the ordering menu their customers see As product designer, I took the layout builder in the Baemingo back office from product discovery to user flows, interface design, user tests and development-ready design. The layout builder is the tool where a restaurant decides how its menu looks to customers in the ordering app and self-service. Staff create categories, add products and style each category card, and see the result in a phone preview as they work. Every change saves automatically. The challengeVersion 1 and the user testCreate a layoutBuild the menuKey design decisionsNext steps See case study

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