Liber

Learning materials
Apr 2026 – present · consultant

CX/UX Discovery Lead

Apr 2026 – present · consultant

Lead user-centred discovery and needs analysis across six parallel product initiatives, helping teams find the right problems and turn user insight into product opportunities and design direction. Built a shared approach to continuous user involvement, with research practices, respondent recruitment and AI-supported tools.

Stronger discovery capability
More consistent customer insight
Better-informed product and investment decisions
Faster research workflows

The case

CX/UX Discovery · Liber Embedded Customer Insight into Early Product Decision-Making I led the development and implementation of a shared CX/UX insight operating model for early discovery at Liber. The approach enables teams to involve customers and users continuously, focus research on the most critical uncertainties, and use insight from needs exploration and concept testing to inform product decisions. I piloted and refined the model across five live projects and built the supporting methods, tools, and guidance for the end-to-end research process. The problemGoal and challengeHow I workedWhat the pilots taught usThe new way of workingMethod supportPhase by phaseNext steps See case study

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