Liber

Learning materials
Apr 2026 – present · consultant

CX/UX Discovery Lead

Apr 2026 – present · consultant

Lead user-centred discovery and needs analysis across five parallel product initiatives, helping teams identify the right problems and translate user insights into product opportunities and design direction.

Established a shared approach to continuous user involvement, including research practices, participant recruitment and AI-supported research workflows. Strengthened how customer insight informs product priorities and investment decisions across teams.

The case

CX/UX Discovery · Liber Bringing customer insight into early product decisions I led the development and implementation of a shared CX/UX insight operating model for early discovery at Liber. The approach enables teams to involve customers and users continuously, focus research on the most critical uncertainties, and use insight from needs exploration and concept testing to inform product decisions. I piloted and refined the model across five live projects and built the supporting methods, tools, and guidance for the end-to-end research process. The problemGoal and challengeHow I workedWhat the pilots taught usThe new way of workingMethod supportPhase by phaseNext steps See case study

“Thank you, Mikaela, for helping us at Liber raise our skills in customer insight work! You’re a star!”

Jessica Kirchmeier · Product Director at Liber · translated from Swedish

“What a fantastic job you’ve done at Liber! So inspiring to read about everything you’ve achieved and the development you’ve contributed to. It’s been so much fun, and I’ve learnt so much, working with you!”

Miriam Barzelatto · Customer Success Manager at Liber · translated from Swedish

“Thank you for an outstanding job with us!”

Jessica Lööw Kannebäck · Head of Customer Service, Experience and Success at Liber · translated from Swedish

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