All work

Work with

Leeroy Group

  • Restaurant tech, SaaS and fintech
  • Jan 2017 – Jan 2021

Product Manager, Online Ordering & Loyalty

Jan 2017 – Jan 2021

Led product discovery, strategy, roadmap and development of a white-label ordering and loyalty app for iOS and Android, used by 30 restaurant brands.

Led a cross-functional team of designers and developers, with overall responsibility for the product experience. Combined customer insight, business needs and technical possibilities to shape product priorities, guide design decisions and develop a consistent ordering and loyalty experience.

The platform supported 30 restaurant brands and achieved a reported 30% increase in average order value.

Line Manager, Product Designers

2019 – Jan 2021 · concurrent role

Led and developed the design team as UX/UI designers transitioned into broader Product Designer roles.

Strengthened design ownership across product discovery, problem framing, backlog management and development-ready design. Introduced and supported shared practices for design critique, collaboration, skills development and recruitment.

Created better conditions for designers to influence product decisions earlier, while strengthening the design system and establishing a more consistent design culture.

The cases

Product & Design Leadership · Leeroy Leading an ordering and loyalty app for 30 restaurant brands, and the design team across the whole platform At Leeroy I had two roles. As Product Manager for the ordering and loyalty app, I led its discovery, product direction and development. As UX Design Manager, I was line manager for the design team that supported all the products, from the app to the POS, kitchen display and back office, and helped them grow into product designers who owned discovery and their backlog. Understanding the usersSetting the product directionLeading product developmentLeading the design teamDesign quality across teamsOutcomes See case study

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