All work
Find what fits
What do you need help with?
Describe the assignment in your own words, paste a link to the job ad, or upload the assignment description. I find the cases, companies and results that fit, on one page you can share.
Matching your need with my experience
- Reading what you are looking for
- Finding what is important in the role
- Translating it into the skills I have
- Matching it with my cases and CV
What you describe seems to lie outside what I work with, or the text is too short to match on. Add a few words about the role, or get in touch and tell me more.
Put together for you
Mikaela, for your needs
Skills I found in your description
Words that matched:
Adjust the skills
Pick the skills that matter most
Link copied
Contact me
I don’t start with solutions. I start with understanding.
I’m curious about how people think, what they need and what gets in their way. I enjoy uncovering opportunities, questioning assumptions and turning complex challenges into digital products and services that feel simple to use.
I work across discovery, service design and UX/UI, moving between the bigger picture and the details that make an experience work. Sometimes that means mapping a service or shaping a concept. Other times, it’s designing flows, testing prototypes or refining interfaces.
My background in product management helps me connect design decisions to product priorities and business outcomes. I’m comfortable taking the lead, bringing people together and driving initiatives forward, while staying close to the design work itself.
What matters most to me is creating useful experiences through a process where user needs and design genuinely influence what gets built.
See the detailed skill match
Cases that match what you're looking for
- Product Leadership · Design Leadership · BaemingoLeading product development so restaurants could grow, and Baemingo could grow with them
- Product Leadership · Design Leadership · LeeroyLeading the product development of a mobile ordering and loyalty app for restaurant brands
- Line Manager for Designers · LeeroyManaging the design team through the shift from UX Designers to Product Designers, crafting the design and leading the product development
- UX/UI Design · BaemingoLog in, get onboarded and start selling
- UX/UI Design · BaemingoLetting restaurants build the ordering menu their customers see
- Service Design · PostNordSending parcels without a label: towards a scalable logistics flow
- CX/UX Discovery · LiberEmbedded Customer Insight into Early Product Decision-Making
- UX/UI Design · BilwebbenRedesigning a marketplace for car buyers and car dealers
- UX/UI Design · TRRHow we increased the use of the match profile and improved job matching
- UX/UI Design · Savvy MatchEffortlessly match job seekers with companies through a simple swipe left or right
- UX/UI Design · ByggföretagenHow we simplified reporting across several companies and collective agreements
- UX/UI Design · AI · My own siteDesigning my portfolio with Claude, as one system from start page to CV
The cases that fit best
Where I did it, and what it led to
Why this fits your need
You may not find an exact copy of your assignment here, and that is fine. What carries over is the kind of problem and the outcome: the skills that worked in one product or industry give the same result in another.
- Strategy & vision I have shaped the strategic direction for future services and products, such as PostNord's future parcel sending and the roadmap for Baemingo's whole platform. Strategy holds up better when it rests on user insight.
- Roadmap & prioritisation I have owned product roadmaps and prioritised them against user needs, business goals and what is technically possible. In any product, that is what turns a long wish list into a plan the team can deliver.
- User research & discovery I lead discovery with interviews, user tests and insight work, so decisions rest on what users actually need. The methods work the same whether the users are diners, job seekers or teachers.
- UX/UI & user flows I design user flows and interfaces all the way to development-ready design, and test them with users. Clear flows matter in every product where people need to get something done.
- Service design & blueprints I map whole services, front stage and backstage, so the parts fit together. That view helps any organisation where several teams or channels shape one experience.
- Design systems I have built and used design systems that keep products consistent and faster to build. That pays off as soon as more than one team or product shares the same interface.
- Leading teams I have led designers, developers and cross-functional product teams, both as line manager and as product manager. Clear ownership and shared ways of working carry over to any team.
- Measurable impact I set goals and follow up on outcomes, such as adoption, order value and use of new features. Measuring what changes is how you know the work paid off.
- Working with AI I designed and built my own site with Claude as part of the workflow. That gives hands-on experience of what AI speeds up, and where design judgement is still needed.
-
Liber
Case that matches what you're looking for
Cases that match what you're looking for
About my role and responsibilities
CX/UX Discovery Lead
Apr 2026 – present · consultant
Lead user-centred discovery and needs analysis across six parallel product initiatives, helping teams identify the right problems and translate user insights into product opportunities and design direction.
Established a shared approach to continuous user involvement, including research practices, participant recruitment and AI-supported research workflows. Strengthened how customer insight informs product priorities and investment decisions across teams.-
CX/UX Discovery Lead
Lead user-centred discovery and needs analysis across six parallel product initiatives, helping teams identify the right problems and translate user insights into product opportunities and design direction.
Established a shared approach to continuous user involvement, including research practices, participant recruitment and AI-supported research workflows. Strengthened how customer insight informs product priorities and investment decisions across teams.
-
-
PostNord
Case that matches what you're looking for
Cases that match what you're looking for
About my role and responsibilities
Senior Concept / Service Designer
Sep 2025 – Feb 2026 · consultant
Led UX discovery and service design for a future parcel-sending experience, exploring how customer needs could be met through new service concepts and operational capabilities.
Mapped customer journeys and the wider service ecosystem, developed and tested concepts with users, and evaluated alternatives against technical readiness, operational feasibility, scalability and cost.
The work gave product, technology and operations a clearer strategic direction and an evidence-based foundation for future development decisions.-
Senior Concept / Service Designer
Led UX discovery and service design for a future parcel-sending experience, exploring how customer needs could be met through new service concepts and operational capabilities.
Mapped customer journeys and the wider service ecosystem, developed and tested concepts with users, and evaluated alternatives against technical readiness, operational feasibility, scalability and cost.
-
-
Bilwebben
Case that matches what you're looking for
Cases that match what you're looking for
About my role and responsibilities
UX/UI Designer
Mar 2025 – Apr 2026 · part-time · consultant
Sole designer in a cross-functional team redesigning a digital vehicle marketplace to help users navigate complex information, compare alternatives and make confident decisions.
Redesigned the information architecture, search, filtering and comparison journeys. Took the design from early wireframes through user testing to high-fidelity UI, and built a scalable Figma design system with WCAG accessibility integrated into its components.
Delivered tested user journeys and development-ready designs, creating a more consistent and accessible foundation for continued product development.-
UX/UI Designer
Sole designer in a cross-functional team redesigning a digital vehicle marketplace to help users navigate complex information, compare alternatives and make confident decisions.
Redesigned the information architecture, search, filtering and comparison journeys. Took the design from early wireframes through user testing to high-fidelity UI, and built a scalable Figma design system with WCAG accessibility integrated into its components.
-
-
Byggföretagen
Case that matches what you're looking for
Cases that match what you're looking for
About my role and responsibilities
Senior UX/UI Designer
Feb – Apr 2025 · consultant
Led the end-to-end redesign of a complex time and payroll reporting service for the construction industry.
Mapped the needs and journeys of multiple user groups alongside legacy systems, collective agreements and regulatory requirements. Translated complexity into clearer reporting flows, validated designs through user testing and delivered development-ready Figma UI supported by a WCAG-based design system.
Created a more coherent interaction model and an accessible design foundation for implementation.-
Senior UX/UI Designer
Led the end-to-end redesign of a complex time and payroll reporting service for the construction industry.
Mapped the needs and journeys of multiple user groups alongside legacy systems, collective agreements and regulatory requirements. Translated complexity into clearer reporting flows, validated designs through user testing and delivered development-ready Figma UI supported by a WCAG-based design system.
-
-
TRR
Case that matches what you're looking for
Cases that match what you're looking for
About my role and responsibilities
Senior UX Designer & Concept Development Lead
Mar 2022 – Jan 2025 · consultant
Led and worked hands-on with UX/UI design for digital services supporting career transition, job matching and skills development.
For a new employer-facing candidate service, led the design process and coordinated other designers while remaining actively involved in research, concept development and interaction design. Took the service from early user interviews and problem framing through ideation, concept testing and a validated design direction to development-ready UI.
Worked closely with product owners, developers and other stakeholders across agile product teams. Facilitated workshops and design sprints, coordinated UX across services and contributed to the evolution of TRR’s shared design system, with accessibility integrated into the design process.
The share of users with a match profile increased from 30% to 50%, while complete profiles increased from 80% to 93%. The work also strengthened UX alignment and collaboration across product teams.-
Senior UX Designer & Concept Development Lead
Led and worked hands-on with UX/UI design for digital services supporting career transition, job matching and skills development.
For a new employer-facing candidate service, led the design process and coordinated other designers while remaining actively involved in research, concept development and interaction design. Took the service from early user interviews and problem framing through ideation, concept testing and a validated design direction to development-ready UI.
Worked closely with product owners, developers and other stakeholders across agile product teams. Facilitated workshops and design sprints, coordinated UX across services and contributed to the evolution of TRR’s shared design system, with accessibility integrated into the design process.
-
-
Baemingo
Case that matches what you're looking for
Cases that match what you're looking for
About my role and responsibilities
Product Manager & Product Designer
Jan 2021 – Mar 2022
Combined product management and hands-on UX/UI design across a restaurant platform, POS and back-office products.
Owned and drove the product roadmap across four development teams, balancing growth opportunities, operational stability and UX improvements. Worked across product discovery, prioritisation and delivery while designing key parts of the experience myself.
Designed and tested back-office workflows, self-service onboarding and a menu builder, from user needs and interaction flows to high-fidelity UI and development-ready design.
Brought previously separate product priorities into a shared roadmap, supported the development of a common design system and enabled restaurants to onboard and manage menus through self-service.-
Product Manager & Product Designer
Combined product management and hands-on UX/UI design across a restaurant platform, POS and back-office products.
Owned and drove the product roadmap across four development teams, balancing growth opportunities, operational stability and UX improvements. Worked across product discovery, prioritisation and delivery while designing key parts of the experience myself.
Designed and tested back-office workflows, self-service onboarding and a menu builder, from user needs and interaction flows to high-fidelity UI and development-ready design.
-
-
Savvy Match
Case that matches what you're looking for
Cases that match what you're looking for
About my role and responsibilities
Product Designer
Oct 2021 – Jun 2022 · part-time · consultant
Helped shape an early-stage recruitment concept into a native mobile experience for iOS and Android, serving both job seekers and employers.
Defined key user journeys and interaction flows, designed the UX/UI in Figma and established reusable interaction patterns and a design system to support consistent product development.-
Product Designer
Helped shape an early-stage recruitment concept into a native mobile experience for iOS and Android, serving both job seekers and employers.
Defined key user journeys and interaction flows, designed the UX/UI in Figma and established reusable interaction patterns and a design system to support consistent product development.
-
-
Leeroy Group
Case that matches what you're looking for
Cases that match what you're looking for
About my role and responsibilities
Product Manager, Online Ordering & Loyalty
Jan 2017 – Jan 2021
Led product discovery, strategy, roadmap and development of a white-label ordering and loyalty app for iOS and Android, used by 30 restaurant brands.
Led a cross-functional team of designers and developers, with overall responsibility for the product experience. Combined customer insight, business needs and technical possibilities to shape product priorities, guide design decisions and develop a consistent ordering and loyalty experience.
The platform supported 30 restaurant brands and achieved a reported 30% increase in average order value.Line Manager, Product Designers
2019 – Jan 2021 · concurrent role
Led and developed the design team as UX/UI designers transitioned into broader Product Designer roles.
Strengthened design ownership across product discovery, problem framing, backlog management and development-ready design. Introduced and supported shared practices for design critique, collaboration, skills development and recruitment.
Created better conditions for designers to influence product decisions earlier, while strengthening the design system and establishing a more consistent design culture.-
Product Manager, Online Ordering & Loyalty
Led product discovery, strategy, roadmap and development of a white-label ordering and loyalty app for iOS and Android, used by 30 restaurant brands.
Led a cross-functional team of designers and developers, with overall responsibility for the product experience. Combined customer insight, business needs and technical possibilities to shape product priorities, guide design decisions and develop a consistent ordering and loyalty experience. -
Line Manager, Product Designers
Led and developed the design team as UX/UI designers transitioned into broader Product Designer roles.
Strengthened design ownership across product discovery, problem framing, backlog management and development-ready design. Introduced and supported shared practices for design critique, collaboration, skills development and recruitment.
-